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#1 Content Marketing
Globally, content marketing remains a critical part of marketing plans. Because of COVID-19 restrictions, field marketing is on the decline, so business owners have been turning to helpful content with a purpose to drive website traffic.
This is also aligned with Google’s constantly improving algorithm. Google is using artificial intelligence to deliver a better understanding of online content. In 2021, marketers will rethink how they tailor content. The emphasis is now on brand context and precise targeting. BERT, a new algorithm in Google town, is able to understand “natural language” in searches. According to their report, marketers should focus on creating in-depth, current, accurate, and well-written content.
#2 Make an Investment in Design
The development of your brand for the digital age also requires quality design. In order to build visual brand awareness across all channels, consistent design and branding is the easiest way to keep your message or campaign on point.
#3 Marketing Professionalization
If you want to reach your customers, a one-size-fits-all approach won’t work in the digital world. Because of this, professionalization – with the support of marketing technology – is poised to be a big trend this year.
Emails, social media ads and content will become more personalized as a result of advanced segmentation methods. With the ability to tap into visitors’ behavior and interactions on websites, it will be easier to customize content for them based on their niche interests.
Read More: How To Increase Leads For Business?
#4 Online Chat Bots Marketing
Currently, chat bots are a marketing mainstay and are set to grow even more in 2021. The benefits of chat bots are obvious: they are available 24/7, can answer questions instantly, and don’t take holidays. With time, they can also learn to predict customer needs. Artificial intelligence is improving chat bots so much that you can no longer tell they aren’t humans, and I think this will have a tremendous impact on marketing.”
Using Facebook ads to drive traffic to your site is a great way to offer your site visitors a high level of customer service.
#5 Email Marketing
Email continues to be a major marketing channel, but it is becoming more interesting as it incorporates more personalized messages. Email can be used most effectively along with remarketing techniques and value-based content since it is the final step in motivating action and retaining customers.
#6 Voice Search
Voice search, as its name suggests, refers to the use of voice recognition technology that allows users to conduct searches by talking into a device. However, why is voice going to be the future of online marketing?
As Apple, Amazon, Microsoft, and Google continue to develop voice recognition technology capabilities, voice search will grow at a rate similar to that of smartphones. In 2022, over 55% of households in the United States are predicted to have a smart speaker.
#7 Branding Marketing
Branding marketing is resourcing in the toolbox of marketing tactics. Developing an authoritative brand that consumers can trust and feel close to is the goal.
This is largely due to Google, which now ranks according to the E.A.T. factor, for Expertise, Authority, and Trustworthiness, helping brands deliver more valuable content to their customers.
Read More: Digital Marketing Tools You Need When Starting a Business
#8 Video Marketing
In 2021, video marketing will also be a top trend in digital marketing and is likely to be at the top for many years to come. You may want to include a video in your list of digital marketing current trends based on these statistics.
It is important that you stay on top of the video marketing trends, a few of which are listed below:
- Livestreams on mobile
- Short-form videos
- user-generated video content
- Online Training & Educational Videos
- Video advertising
- Interactive AR content
- Shoppable Videos
- Virtual Events
#9 Social Messaging Marketing
Email and social media channels are here to stay, but people are increasingly using instant messaging apps like Facebook Messenger and WhatsApp, and brands are already taking advantage of this trend.
#10 Martech – Artificial Intelligence, Augmented Reality, Automation
A new marketing term, Martech, emerges at the intersection of technology and marketing. Software and technology tools are used by marketers to plan, execute, and measure marketing campaigns. Machine learning includes cutting-edge technologies like artificial intelligence, augmented reality, automation, and artificial intelligence, which improves with experience.
Finalized:-
Marketers, brands, and business leaders should take note of these trends so they can adopt more purposeful marketing.
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